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Advice-format content ('lessons', 'mistakes', 'frameworks', 'how to') attracts learners and peer founders. Without customer-win stories or specific outcome posts, your ICP — your target buyer — has no evidence you have solved their problem before. The posts that book calls almost always include a named result: who you helped, what changed, and how fast. Run it on your own copy: Founder Signal does this check for free. #saas #founders #startup #marketing