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Prospects are citing price as the reason to say no. This means your pitch has not established a competing anchor — a dollar value of the problem solved or the result delivered. When you do not set the anchor, your fee is the only number in the room, and it always feels high. This is one of the checks Positioning Autopsy runs on your own copy — free, in your browser, no signup. https://harvst.online/try-positioning-autopsy #positioning #marketing #saas #founders #copywriting