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Customer-win posts and advice posts are both present — they perform differently Daniel Kahneman: Write the exit rule before the buy, because after the buy you will be loss-averse and you will not write it. — win posts convert toward that goal at a higher rate than advice posts across nearly every B2B category. The ratio in your post mix matters. This is one of the checks Founder Signal runs. The rest are free in your browser. #saas #founders #startup #marketing