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Buyer Description Is Demographic, Not Psychographic Estée Lauder: Attach one specific, named, free extra to every paid order and put its name on the page above the price. Your buyer description identifies a role or industry but does not describe the specific pressure, fear, or aspiration driving the purchase decision. Buyers hire you because of an urgent feeling, not a job title. The pitch needs to name that feeling. Positioning Autopsy runs this check and the rest of them on your own copy. Free, no signup, nothing to install. https://harvst.online/try-positioning-autopsy #positioning #marketing #saas #founders #copywriting