Find the bleeding line
Find the exact dollar and line item that lost your last three proposals
Enter your real scope, rate, and client type — get back the precise gap between what you charged and what that segment actually pays, and the specific deliverable that killed the deal.
Your numbers against real comps
The calculator cross-references your actual proposal data against a curated rate dataset segmented by client size and project type, so you stop guessing and see exactly where you fell outside the range buyers in that segment accept.
The line item, not a lecture
Generic advice tells you to 'charge your worth' — this tells you whether it was your hourly rate, your revision clause, or your deliverable list that made the client close the tab, so you walk into the next pitch having already fixed the specific thing that cost you the last one.
A reframe you can use tomorrow
Alongside the dollar gap and the flagged line item you get the repositioning language for your next pitch — not a template, a direct rewrite of your actual scope based on what clients in that segment demonstrably buy.
What's inside
- Interactive web calculator — enter up to three lost proposals and get a live diagnostic
- Dollar gap output — the exact difference between your rate and the segment median
- Flagged line item — the single deliverable or term most likely to have broken the deal
- Pitch reframe — specific language to reposition your next proposal for that client type
- Segmented rate dataset — comps broken out by client size and project category
- One-page diagnostic result you can screenshot and reference before your next call
One repositioned proposal that closes instead of losing covers this cost several hundred times over, and you will know within minutes of entering your first deal whether the problem was price, scope, or both.
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